| To increase traffic into women's retail stores using direct mail
and scratch-off cards. |
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HPP produced a scratch-off direct mail postcard with 16 scratch-off
areas. Each scratch-off area had a 20% - 50% discount offer. The
piece was sent to an existing database of past customers. Customers
were allowed to scratch-off only one area in front of a store employee. |
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| 11% of the cards were brought into the store. Sales increased 43%
when compared to the same period of the previous year. Reynolds Brothers
runs the promotion every quarter and during the promotion enjoys a
sales increase of 28% - 43%. |
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| Collect demographic information from people playing an Internet
scratch-off card. The demographic information was stored in a database
to be used for additional marketing campaigns. |
| |
HPP developed an Internet scratch-off card in which entrants
had a chance to win a Harley Davidson Fatboy. After people
filled out an Entry Form they were presented with an Internet scratch-off
card. People would use their mouse to 'scratch-off' the card displayed
on the monitor. If a player did not win the Harley Davidson Fatboy
they were given an on-line rebate coupon.
|
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| The promotion produced a response rate of 5.56%. 2,360 records were
collected in the database. 9% of the people who played the promotion
redeemed their rebate coupon, which counted for over $50,000 in additional
revenue. |
|
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| Increase sales of JDS phone cards by combining it with an instant
win game. |
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HPP worked with JDS to develop and manufacture a "100% unique"
sweepstakes promotion. The promotion had never been seen before
in the phone card industry. A scratch-off card was combined
with every phone card. The instant win game boasted a possible
winner of $100 to $10,000 on every card! To win, the entrant scratched
off 4 out of 16 circles on a scratch card. If 4 "$" signs
were revealed then the entrant scratched the prize box to reveal
the prize. When someone won, the store owner selling the phone card
also won the same prize! Odds of matching 4 out of 16 are 1:1820.
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| Sales of JDS phone cards have increased 38% when compared to the
same period from the previous year. |
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| Harvey’s casino in Lake Tahoe normally has a slow month in
November. The difficult task was to develop a promotion to drive more
visitors in November, have them sign up as new Harvey Casino members,
and keep the patrons in the casino for a longer time period to spend
more dollars. |
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Harvey’s looked to HPP for help developing and producing
a successful promotion. The promotion developed was the “Mountains
of Money” giveaway. This promotion was based around a highly
visible money wheel with $100,000 as the grand prize. To be eligible
to spin the wheel for $100,000, patrons would need to fill their
mountains of money cards with 5 stickers. Every hour patrons would
receive a sticker when they were actively playing slots. Also, when
a Harvey Casino card was inserted in the slot machine card reader,
the promotional attendant would give an additional sticker. The
average player accumulated 5 stickers after approximately 3 hours
of play.
After a player earned 5 stickers on their card they would proceed
to the “Mountains of Money” game wheel. At the wheel
their card was placed inside a drum with other player cards. Twice
a day a winner was selected from the drum. The winner would then
spin the money wheel trying to win the $100,000 grand prize. Cash
prizes ranged from $500 to $100,000. For additional excitement,
the player spinning the wheel was offered the chance to risk what
they had won by spinning the wheel a second time. By landing on
the same denomination in the wheel, they would double their winnings.
If a player earned 5 stickers they were also given a scratch-off
card. The scratch-off card had instant cash prizes and extra chances
at spinning the “Mountains of Money” wheel.
|
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| 20% increase in revenue over the past year at the same time. The
promotion was so successful Harvey’s ran the promotion again
and had a $1,000,000 grand prize. |
|
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| Primary objective was to generate website traffic and awareness
of Follet Higher Education Group's website (www.efollett.com). Secondary
objective of the promotion was to collect demographic information
and build a larger college student database. |
| |
Follett Higher Education Group used HPP’s patent-pending
promotional product called Web Cling™. Folletts handed out game pieces at retail book store locations throughout
North America. Customers received the game piece at check-out and
were instructed to visit www.eFollett.com to play.
Once at www.eFollett.com, customers played the game and had a chance
at winning instant prizes. 10 different levels of prizes were awarded
(Snowboards, Mountain Bikes, Fleeces, Backpacks, etc.).
HPP developed the graphical front-end for Follett's Downhill Escape
and printed all the Web Cling™ game pieces. Follett's IT department
integrated the front-end interface with their exisiting back office.
|
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| The client was also able to significantly increase the size of their
customer database. |
|
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| Drive traffic to trade show booth; increase leads generated vs.
the previous year at the same show. |
| |
Last year the company did a pre-show post card mailing to pre-registered
attendees. The cards themselves were not directly tied to ‘giveaways’,
but they mentioned there would be daily handouts at the booth. This
year, On-Q opted to try a CardScan promotion. A coded, sweepstakes
mail piece was sent to pre-registered attendees inviting them to
bring their card to the booth for a chance to scan it and win.
|
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A 4% response – in terms of the percentage of pre-registered
attendees who brought their cards with them to the show – was
achieved. Plus, there were approx. 50 people who remembered receiving
and seeing card, but who did not bring it with them. Overall there
was a significant increase in the number of leads generated over last
year: 234 in 2003 vs. 932 in 2004.
|
| “As you can see – the promotion was extremely successful
for us at this show and we are very pleased with the results. The
CardScan promotion helped us to evaluate the successfulness of our
mailing campaign, while at the same time increasing our leads by almost
400%!”
“I think our large jump in leads was a combination
of a few things:
- The CardScan -- the voice activated scan was definitely an attention
getter – people would see someone doing it or hear it, see
that they got a giveaway…and then would come over to see what
it was and get something as well;
- We had a professional presenter who did her presentation about
every 20-25 minutes…;
- We had a marketing rep onsite this year…”
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| Enhance patron loyalty |
| |
Newport Grand purchased 19,000 coded game cards and three CardScan
machines from HPP. 5” x 3” cards were then included
in a mailing to 18,332 patrons. Patrons were guaranteed that they
could bring their cards to the facility to scan them and win from
$5 to $5000. This approach had worked well in the past, and a 20-25%
rate of response was anticipated.
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In the customer’s words, “Our results were fantastic.”
5,218 cards were redeemed, representing a 28%! response rate. The
two-day (’04) promotion increased the monies played on Slot
Machines an average of 23% and profits increased 22% compared to the
same two-day promotional period last year (’03).
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“This promotion has been running for over five years. It continues
to perform very well for us. We will certainly continue this tradition.”
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